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Why IMAX’s Obsession with Bigger Screens Is Killing Real Immersion - Lena Frame’s Radical Re‑Think

If the giant screens that IMAX touts as the pinnacle of cinema can actually undermine immersion, then we must rethink how we craft stories for the screen. The Myth of Scale: Bigger Screens Don't Equal Deeper Engagement * Bigger screens can fragment focus. * Story can drown in spectacle. * Creative

10 Apr 2026
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