cost-per-acquisition

How Higgsfield AI Became 'Shitsfield AI': A Cautionary Tale of Overzealous Growth Hacking — Photo by Mike Norris on Pexels

Growth Hacking vs Buried CAC - Higgsfield’s Collapse

Growth Hacking vs Buried CAC - Higgsfield’s Collapse Growth hacking that hides a soaring cost-per-acquisition can destroy a startup; Higgsfield proved that by letting CAC outpace LTV, the business burned cash despite viral growth. The company exploded in 2025, but its unchecked spend turned revenue spikes into a rapid