customer identity mapping

Opinion: ‘Growth-hacking’ is stupid. Try customer hacking — Photo by Mikhail Nilov on Pexels

The 1 Document 90% Of Growth Hacking Misses

Hook In the 1950s, researchers created the first cortical homunculus, proving that a single visual map can change entire fields. The single document most growth hackers overlook is a Customer Identity Map - a visual framework that captures who your customers are, what they value, and the identity they aspire