micro influencer marketing
Stop Chasing Big Influencers Growth Hacking Thrives on Micro-Influencers
Micro-influencers outperform big influencers in growth hacking because they deliver far higher engagement per dollar spent, while keeping acquisition costs low. Brands that pivot to these niche creators see faster revenue lifts and deeper customer loyalty. 5× higher engagement rates per dollar is the statistic that fuels the shift from